Maca is the miracle. I can’t believe how this one root, the partial inspiration for the company I finally brought to life with the help of my partners and the beginning of the real conservation efforts for the places I love, has taken on a force of its own.
In formulating our mission of bringing traditional healing to the world, we needed to choose with which herbals we would begin. Maca was one of the first choices of the healers—its versatile, it addresses a huge amount of varying needs, and it gives immediate gratification. Perfect ice breaker in terms of western needs. Maca helps women (and men!) in all stages of life. It has been used by the indigenous peoples in the Andes mountains for millennia. Their healers talk of its effects in terms of strength and stamina, fertility and energy enhancement, menopause and hormonal balance, mental and spiritual clarity…never mind the benefits of the herb as a great libido enhancer. Beyond that. So many people are so busy and so stressed, and under such demand as they care for children, spouses, parents—and Maca is amazing since it addresses this so perfectly. It’s an all purpose band-aid for your life. It’s just right.
We brought it into reality and kind of stood back, but didn’t get the response we hoped for at first…we partnered with someone to help us get our message out to the world, and she fell in love with one of our products before we even met her…our Maca.
I will never forget our first conversation when she told me that she had picked up some of our Maca samples at the Green Festival in San Francisco. She said that she had her last few samples sitting on her nightstand and that she did not want to take them because they were the last that she had—once she took them she would be out! I knew then that she was the perfect marketing guru for us. We promised to keep her stocked with Maca!
And it was her idea to make the push with this wonderful product. I find this so extraordinary, because Maca was the herb I felt should bring us to the world as well, a few years ago, in a totally unrelated context, and here is a person with marketing experience that I don’t have, agreeing with my instinct, and the instinct of our healer partners. It’s a miracle. It really strikes me. Did you ever have one of those moments, where the stars are aligned, and the timing of your day is perfect, and it all just kind of works? I feel this energy in a whole new way now. I know what we do is right, I believe in our company, in my endeavors, in my history, and in our future, and it is so nice when the spirit gets one of those little nods from the powers that be. It helps you when you’re fighting the good fight. Like all of us.
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